The souvenirs are the representetives of culture and characteristics belongs to this area. The gifting aims to share own experience with others or own selves. Therefore; Kemeraltı Souvenir Design Project planned with the collaboration of İzmir Tarih, Yasar University and Tasarım Koop. The project process is based on Research, Design and Strategy. The research phase consist of elaborated desk and field research, interviews and observations. Depending on the research, we developed concept design consist of corporate identity, packaging, exhibition, retail and interior design. The strategy report provides the future of the project which includes short, medium and long term branding, implementation, prizing, communication, logistics and product development strategies.