Products are the visual and functional representatives of brands, and they should carry the characteristics of brand values. This was the outcome of my master dissertation which I made my case study with Nestle's Damak brand.
Damak has been the oldest chocolate brand of Turkey as a local brand of Nestle since 1933. However, brand values mostly focus on classic but youth manner. The user tests indicate the users consume the chocolate by melting on their roof of the mouth. Also, the moulds will be applied to Nestle's other chocolate brands in various versions. Therefore; we improve ''Flow'' concept that emphasises more dynamic but soft look by linking to the brand's logo.
Damak has been the oldest chocolate brand of Turkey as a local brand of Nestle since 1933. However, brand values mostly focus on classic but youth manner. The user tests indicate the users consume the chocolate by melting on their roof of the mouth. Also, the moulds will be applied to Nestle's other chocolate brands in various versions. Therefore; we improve ''Flow'' concept that emphasises more dynamic but soft look by linking to the brand's logo.
Brand : Nestle Chocolates
Design Team : Can Guvenir, Ezgi Taşçeviren
